Dead in the water. Before you start. You’ve got about as much of a chance as a cheerleader for electroshock therapy. Sure.
Independent publishing ain’t the future. It’s here. It’s now. It’s happening. It’s the revolution that everyone and their Aunt Sylvia has been waiting for, right? Come on in, the water’s fine. The more the merrier. You can’t have too much of a good thing. Maybe. Maybe not.
I’m thinking of the old line about a tree falling in the forest. Today, there are so many people in the forest, so many trees toppling, you couldn’t hear one from another if you tried. But what else can you do but try?
The catch has always been getting noticed. That’s assuming you’ve got something worth noticing. In the old days, meaning a couple years ago, you had to get the attention of agents and publishers. Any way you could. By hook or by crook. Today, going the self-publishing route, you’re looking to garner the attention of John and Jane Doe.
Indie publishing feels a whole lot more direct. More immediate. And that’s potentially more rewarding. But it’s a cinch that marketing and promoting yourself can be just as daunting as it ever was.
If you’re a writer, what else can you do? If translating those voices in your head to the blank page is what you do, you’ve got to take your best shot…whatever the hell that is. And you’re completely on your own to figure it out.
One thing’s for sure—nothing’s for sure. There’s no right or wrong, no up or down, no absolutes in the world of writing, whether it’s regarding artistic or business aspects. There’s no roadmap, no one-size-fits-all “Successful Publishing for Dummies.” I can’t tell you the way to do it. No one can tell you the way to do it. Therein lies the remarkable leveler.
The playing field’s the same for all us wannabe self-publishers. It’s fair game for everyone. Anyone can do it. Everyone’s got a shot.
So you keep writing. Write your best. And take your best shot.